The Numbers Don't Lie
- Industry Average CAC: $1,200 per installation
- Top Performers: $500-700 per installation
- Bottom 25%: $1,800+ per installation
The Recycled Lead Problem
Here's what most solar companies don't realize: that "exclusive" lead you just bought for $300 has likely been sold to 3-5 other companies before it reached you. By the time your sales rep makes contact, the homeowner has already been called 15+ times.
The result? Angry homeowners, burned-out sales reps, and conversion rates that make it mathematically impossible to turn a profit.
Modern solar installation requires modern lead generation strategies
Why Shared Call Centers Don't Work
When you outsource to a shared call center, your business becomes one of dozens (or hundreds) of clients. The agents setting appointments for you are also setting appointments for your competitors. They don't know your unique value proposition, your service areas, or your ideal customer profile.
| Lead Source | Cost Per Lead | Contact Rate | Show Rate | Close Rate |
|---|---|---|---|---|
| Recycled Leads | $300 | 15% | 25% | 8% |
| Shared Call Center | $150 | 40% | 35% | 12% |
| Exclusive Call Center | $75 | 85% | 65% | 25% |
The Exclusive Advantage
Companies using exclusive call centers see dramatic improvements across every metric that matters:
- Higher Contact Rates: Fresh data means homeowners actually answer the phone
- Better Show Rates: Properly qualified appointments show up ready to buy
- Increased Close Rates: Quality conversations lead to quality customers
- Lower CAC: All metrics combined result in 40-50% cost reduction
Real Client Results
Case Study: SunPower Solutions, Austin TX
"We were burning $80K per month on leads with a 6% close rate. After building our exclusive call center with AT Telcom, we're spending $45K for better results. Our close rate jumped to 24% and our reps actually enjoy coming to work again."
The Bottom Line
If you're paying more than $700 per acquisition in the solar industry, you're overpaying. The market leaders have figured this out, which is why they're expanding while others are struggling to stay afloat.
The solution isn't to buy more leads or hire more sales reps. It's to fix the fundamental problem: your lead generation system.
Ready to Cut Your Lead Costs by 40%?
Let's build your exclusive appointment setting team and stop overpaying for recycled leads.
Book Your Free ConsultationAT Telcom Team
We've built exclusive call centers for over 200 home service businesses across the United States. Our data-driven approach has helped companies reduce customer acquisition costs by an average of 45%.